Kobe Bryant, 41, died in a helicopter crash that killed nine, including Bryant’s 13 year-old daughter, Gianna Bryant. The death of the basketball legend is spiralling out of control through the sneaker market and community with buyers and sellers storming online markets in hopes to posses a piece of Bryant’s legacy.
Since the news of the athlete’s death, pairs of his sneakers have shot up in price on resale marketplaces such as ‘GOAT’ and ‘StockX’. Many resellers attempt to try and plow big profits off the tragic news that has disrupted the sneaker community.
On resale marketplaces, like StockX, signature pairs of Kobe’s original sneaker lineup have previously averaged for less than A$300 were being sold upwards of A$1000.
An already expensive and limited lineup of Bryant’s sneakers, the ‘Fade to Black’ series, were previously listed on resale marketplace, StockX, for an average of A$500 to A$1000 but now are selling upwards of A$2000. An example of this would be the Kobe 11 Elite Low Fade to Black:
The market value of this particular pair of shoes more than tripled in price in just a few days. To combat this issue, many consignors such as Jaysse Lopez, founder of a multi-million dollar consignment and resale company ‘Urban Necessities’, stated that he would not be consigning Bryant’s merchandise if the price was raised. Furthermore, popular sneaker and clothing buy, sell, trading Facebook group, Underground Society, halted the purchasing and selling of all Kobe related merchandise and footwear for the next month in order to prevent the exploitation of such a tragedy for extra profits. Buying and Selling posts related to Kobe Bryant will be deleted and members will be banned.
Year 11 MHS Economics 2020 
very detailed and it is rlly sad that kobe died. graphs and images are nice
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Sad to see resellers exploiting the death of Kobe for profit
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